Louis Smith joins Zumba Fitness' charity initiative


24 04 2013

Olympic gymnast Louis Smith and singer Jade Ewen have pledged support to Zumba Fitness's global charity initiative, The Great Calorie Drive which asks participants to use a free smartphone app to 'donate calories' to the World Food Programme when they attend Zumba classes between April and June.

Zumba will donate the equivalent of the average amount of calories burned per class to the WFP, with hopes of 2.6 billion calories donated, equating to 3.5 million meals.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.